• Grandpa Simpson’s Collectibles

  • CONTACT: Bryan Simpson
    PHONE: 027 755 4023
    BUSINESS: Diecast Model Vehicles

  • PROJECT: Instant Business Website
    TYPE: Primary Website
    WEBSITE: GrandpaSimpsonsCollectibles.co.nz

  • BEFORE: Client's Facebook Page

  • AFTER: Facebook-Synced Website Design

    Bryan & Nicky signed up for an instant website for their new venture on Friday 30th October 2020 around 5:30 pm. The website customisation began and was completed the following Tuesday 3rd November since that Monday was a public holiday in Marlborough. The new website was linked to their brand-new domain name that had been registered earlier that Tuesday and went live.

  • Post Launch Report

    Less than 48 hours after going live, when we set up the rank tracking account to monitor their top keywords, we found that the website was already ranking on page 1 of Google for at least 19 localised search terms as shown below.

  • It should be noted that people do not all use exactly the same search terms in the same order when search for the same item.

    Even though they are very similar, each of the following search terms are actually distinct from each other and have different search results in Google. The screenshots below illustrate this.

    • diecast emergency vehicles blenheim
    • blenheim diecast emergency vehicles
    • diecast emergency vehicles blenheim nz
    • blenheim diecast emergency vehicles nz
    • blenheim nz diecast emergency vehicles
    • nz blenheim diecast emergency vehicles
    • emergency diecast vehicles blenheim
    • blenheim emergency diecast vehicles
    • emergency diecast vehicles blenheim nz
    • blenheim emergency diecast vehicles nz
    • blenheim nz emergency diecast vehicles
    • nz blenheim emergency diecast vehicles
    • diecast emergency vehicles in blenheim
    • diecast emergency vehicles in blenheim nz
    • nz diecast emergency vehicles in blenheim
    • emergency diecast vehicles in blenheim
    • emergency diecast vehicles in blenheim nz
    • nz emergency diecast vehicles in blenheim
  • Now, 17 of the above search terms are variations of the first one "diecast emergency vehicles blenheim". Only the first one is in our rank tracking list. I have manually checked each of the other 17 and found that our client's website was on page 1 in position #1.

    We could get another 18 distinct search terms by replacing the word "vehicles" with the singular "vehicle" in the above 18 variations. In this case, our client's website was on page 1 for about half of the searches.

    So, even though our client's website is ranking well on page 1 of Google for 19 of the 39 search terms we're monitoring, we can see that this is just the tip of the iceberg.

    The website is actually ranking for many more search terms... hundreds of them! ...and this is in less than 48 hours from going live. We'll continue to monitor the rankings and add an update in the near future.