Imagine that it’s 1998 again, and you’re trying to pick a restaurant for a date night. How would you go about doing this? Chances are, you’d pick a restaurant that you found out about in one of three ways:

• You or a friend has been there
• You saw an ad in a local newspaper or billboard
• You drove by the restaurant and it looked promising

Similarly, if you wanted to find a plumber or a photographer, you’d probably choose one that you heard about through a friend or family member. And if you wanted to manually sort through the hundreds of thousands of entries in the Yellow Pages, you’d likely find out-of-date, incomplete listings.

Now, think about how you’d go about picking a restaurant today. You could do the same things as you did in 1998, or, you could type in “restaurants near me” in Google and find exactly what you’re looking for. You can search by location, type of restaurant, customer reviews all of the information you could ever want, at your fingertips.
Already, most people do research online before making purchasing decisions. If you’re a business owner and you don’t have a website, you’ll be missing out on all these potential customers that could have found out about your business online. This trend is only going to continue as more and more people come online, businesses without websites will struggle to keep up.

By 2020, the number of internet users will eclipse 7 billion.

If you don’t have a website, you’re already missing out on potential customers that are searching for your business online. Also, in this day and age, a business without a website is looked upon as unprofessional and a business that hasn’t made an investment in its brand. A website is essential to build a strong, professional brand and attract those customers that you would lose without one.

It might seem like a daunting task to create a new website, but that’s where we come in. With Site Editor, you can create a professional website in just a few minutes. Now, be sure to read our article on how to make an amazing website!